In 2015 the number of people watching Virtual Reality Videos grew from a few thousand to a few hundred million (practically overnight), when Facebook and YouTube updated their software allowing people to watch VR Videos using a simple smartphone. Since that monumental moment marketers in practically every industry have been experimenting with VR Videos to figure out how to effectively use them for marketing. The new media platform has proven to be extremely effective as a marketing channel.
UNICEF doubled their fundraising rate with a VR Video, Clouds over Sidra. Columbia increased earned metrics (shares, views, and subscribers) by 41% with a VR Video, Passing the Torch. And a few other major successes point to the platforms powerful potential for marketing. On the flip side, a few failures shows that simply publishing a VR Video is not enough. Best practices and do’s-and-don’ts are slowly becoming apparent.
Eventually, every major brand will be publishing VR content. Right now, you have the opportunity put your brand at the forefront of marketing innovation; to distinguish it from the competition; position it alongside the world’s most savvy marketers; and most importantly, grow your sales. There is currently an undersupply of VR content that you can capitalize on. By publishing creative, immersive VR Videos for your target consumers, you can increase brand awareness and grow revenue.